Is there more to tasting than meets your tongue? Researchers are investigating how the way food smells, or looks, can change the way it's perceived. Can eating something in a blue bowl make it seem saltier? Marc Abrahams, editor of theAnnals of Improbable Research, describes the research, and shares some food industry "insider" tips for making food taste better.
Source: http://www.npr.org/2012/07/13/156731308/look-listen-taste?ft=1&f=1007
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